Founded in 1978, Lizay has grown into a prominent name in the jewelry industry, now operating over 80 stores across Turkey. With unique collections that seamlessly blend expertise and artistry, Lizay continues to illuminate the sector with its innovative approach.
The company’s success story began with its founder, Mahmut Serbes, who entered the family business in 1978. Driven by the ambition to build his own brand, he laid the foundation for Lizay by opening his first store under his own name in Adapazarı. A defining moment in Lizay’s history came during the 1999 Adapazarı earthquake, when the store was buried under rubble. Rather than stepping back, Serbes took a bold approach—while reconstructing the first store, he opened a second store at a different location, reinforcing Lizay’s market position and initiating the company’s expansion strategy.
In the early 2000s, Lizay further solidified its presence in the industry by opening new stores in key locations. In 2012, the company relocated its headquarters and central office to Nuruosmaniye, the heart of the jewelry trade in Istanbul, strengthening its influence in the sector.
Today, under Mahmut Serbes' leadership, Lizay continues its remarkable growth, expanding both nationally and internationally. With over 80 stores and 250 sales points across three countries, the company remains committed to strengthening its market position while also giving back to society through social responsibility projects.
Believing that sustainable growth is rooted in institutionalization and teamwork, Mahmut Serbes prioritizes building a strong corporate infrastructure to support the company's long-term objectives.
Now, with the next generation of the **Serbes family—Yeliz and Çağatay Serbes—**joining the company, Lizay's legacy continues to thrive. Together with their father, they are dedicated to combining Lizay’s rich heritage with a vision for the future, spearheading ambitious projects for jewelry enthusiasts worldwide.
